Tech industry posts “soft-sell” pitch for Gross Receipts Tax ballot measure

The San Francisco Citizens Initiative for Technology and Innovation (also known as “sf.citi”) has posted a video that shows proposed tech solutions to make San Francisco “smarter.” The video also advocates for passage of San Francisco’s Proposition E, a business tax reform measure.

It ends with an advertisement for Proposition E, a ballot measure on the November ballot that’ll be the subject of next week’s SoMa Leadership Council meeting. Prop E proposes to reduce the payroll tax paid by San Francisco firms and replace it with a tax based on gross receipt sales.

“The biggest gift the tech community today can give San Francisco is passing Proposition E to create jobs in San Francisco and small business,” angel investor Ron Conway said last month at a tech industry event. Conway is also chairman of sf.citi.

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